What is 420? Learn the Meaning Behind Cannabis Culture’s Favorite Day

What is 420?
If you’ve ever heard the term “420” and wondered what it means, you’re not alone. What is 420? It’s more than just a number—it’s a cultural phenomenon that represents community, celebration, and the evolution of cannabis appreciation.
What is 420 and Where Did It Come From?
The story of what is 420 dates back to the early 1970s in California, where a group of high school students known as The Waldos met at 4:20 p.m. to search for a rumored hidden cannabis crop. Their secret code—”420″—quickly became a symbol for cannabis use.
Thanks to the influence of cannabis culture, musicians like The Grateful Dead, and publications such as High Times, 420 spread across the world and became synonymous with the plant and its passionate community.

Why April 20th Matters in Cannabis Culture
So, what is 420 today? Every year on April 20th (4/20), cannabis enthusiasts around the world celebrate the plant’s positive impact. It’s a time to gather, enjoy, and advocate for legalization, access, and responsible use.
At Pegasus Michigan, we see April 20 as a moment to honor progress, celebrate the plant, and connect with our customers.
What is 420 to Pegasus Michigan?
To us, 420 is more than a date—it’s a celebration of community, health, and plant-powered wellness. We use this day to share exclusive deals, highlight premium strains, and show appreciation for the customers who make our dispensary thrive.
Whether you’re new to the cannabis world or a longtime connoisseur, 420 is your day to explore, elevate, and connect.
Visit Our Dispensary This 420

Looking for a dispensary near you this 420? Stop by Pegasus Michigan in Jackson or explore our online store for special promotions on April 20.